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Maximising Funding Opportunities for Not-For-Profit Organisations

  • mursetter
  • Mar 19, 2024
  • 2 min read

Updated: Mar 28, 2024

By Jo Moar - Organisational Consultant

Empowering Not for Profits to Build a Resilient Future


Introduction: Not-for-profit organizations play a vital role in our society, working tirelessly to address various social, environmental, and community needs. However, securing funding can often be a challenge for these organisations. In this blog post, we will explore some strategies and tips to help not-for-profit organizations maximize their funding opportunities. Drawing on the expertise of Mursetter Consultants, we will provide examples and insights to guide organisations in their quest for financial support. 1. Understand Your Funding Landscape: To maximize funding opportunities, it is crucial for not-for-profit organizations to have a deep understanding of the funding landscape. This includes identifying potential funders, understanding their priorities and funding criteria, and staying updated on funding trends and opportunities. Mursetter Consultants can provide valuable insights and industry knowledge to help organisations navigate this landscape effectively. 2. Develop a Compelling Case for Support: A compelling case for support is essential to attract funders. Organisations should clearly articulate their mission, goals, and the impact they aim to achieve. It is crucial to demonstrate the need for funding and how it will be utilised to create positive change. Mursetter Consultants can assist organisations in crafting a persuasive case for support, highlighting their unique value proposition and the benefits of investing in their cause. 3. Build Strong Relationships with Funders: Building strong relationships with funders is key to securing long-term funding. Organisations should invest time and effort in cultivating relationships with potential funders, attending networking events, and engaging in meaningful conversations. Mursetter Consultants can leverage their strong relationships with funders to connect organizations with potential supporters and facilitate partnerships. 4. Diversify Funding Sources: Relying on a single funding source can be risky for not-for-profit organizations. It is important to diversify funding sources to ensure financial stability and sustainability. This can include seeking funding from government grants, corporate sponsorships, individual donors, and foundations. Mursetter Consultants can help organisations identify and tap into diverse funding sources, reducing their reliance on a single stream of income. 5. Develop a Strategic Fundraising Plan: A well-thought-out fundraising plan is essential for not-for-profit organizations. This plan should outline specific fundraising goals, strategies, and timelines. It should also consider the organisation's strengths, resources, and target audience. Mursetter Consultants can assist organisations in developing a strategic fundraising plan tailored to their unique needs and circumstances. Conclusion: Maximizing funding opportunities is crucial for the success and sustainability of not-for-profit organizations. By understanding the funding landscape, developing a compelling case for support, building strong relationships with funders, diversifying funding sources, and developing a strategic fundraising plan, organisations can enhance their chances of securing the financial support they need. With the expertise and personalised approach of Mursetter Consultants, not-for-profit organisations can navigate the complex world of funding and achieve their mission of creating positive change in our communities.


Jo has a successful recent track record, assisting in securing over $500,000 in funding for organisations like FC Twenty 11, Golden Bay AFC, Burnside Park Tennis Club, Wellington United AFC and Special Friends Sports Trust to help provide positive experiences. Reach out to her today to discover Mursetter Consultants can assist you in clarifying your WHY and assist you in securing the funding you need.




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Client Testimonials

Nicola M

I had the pleasure of working with Jo from Mursetter Consultants recently, and I was thoroughly impressed by her organizational skills and efficiency. She brings a wealth of experience to the table and approaches each task with a vibrant energy that makes working with her both productive and enjoyable. Her ability to manage projects smoothly and meet deadlines consistently is outstanding. I highly recommend Jo for any project/work/club requiring a dedicated, and skilled consultant.

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